Hey Reader!

Ever wonder how I create on-brand images for clients that stand out and earn them more money? Here is my big secret: I give my VIP Brand Shoot clients a bit of homework. And I'm giving it to you today, too!

Here are a few questions I ask every client before their brand shoot. Answer them for yourself!

1. Is there a disconnect between how you and your brand are currently portrayed in your branding, and how you want to be seen?
2. What photos do you feel like you wish you could post or use? What do you wish you had more of, where?
3. What is your process with clients, or your process to make what you make (I want to know every detail!)

While I LOVE a good mood board, planning a brand shoot around Pinterest inspiration doesn't cut it. Questions like these help you move beyond the surface level. They help you discover what photos you really need to reach and convert your ideal clients and customers.

So take the time today to answer these questions and use your answers the next time you create content. They're great starting points for images, captions, videos, and graphics. A little homework goes a long way!